GERMAN BRAND AWARDS FOR RECKLI
The second issue of the FORMLINER magazine and the Patternbook have each received a German Brand Award.
The second issue of the FORMLINER magazine and the Patternbook have each received a German Brand Award.
RECKLI can celebrate two awards from the German Design Council: Both the second issue of the in-house magazine FORMLINER and the Patternbook received a German Brand Award.
The German Brand Awards, initiated by the German Brand Institute and the German Design Council, recognize successful brand management in Germany every year. "The German Brand Award is the first competition to cover all disciplines of modern brand directing and thus takes into account the complexity of brand management and the elementary importance of the brand for the company’s success.", says Andrej Kupetz, Managing Director of the German Design Council. Only companies nominated for the award by the German Brand Institute, its brand scouts and expert committees can take part in the competition.
The German Brand Award 2018 distinguishes excellence in three competition classes: "Excellence in Branding", "Industry Excellence in Branding" and "Excellence in Brand Strategy, Management and Creation". The jury honored FORMLINER in the category "Excellence in Brand Strategy, Management and Creation" with the "Gold" award. FORMLINER has thus been honored as an outstanding achievement in the print sector. "It is a great honor for us to have also received awards outside our target group of architects", says Lutz Hammer, Head of Marketing at RECKLI. "A strong brand is crucial in an age of rapidity, copy and price erosion. It reflects our values, gives orientation to our customers and employees and offers a future orientation to the own company. This award by an independent jury is both a motivation and an incentive for us.”
The magazine is dedicated to important topics from the world of architectural concrete with practical case studies and focus analyses. The second issue takes a look at the fusion of art and architecture at the 2 Girls Building in Melbourne, talks about the artistic process of working with epoxy resins in sculpture and portrays the work of the Japanese star acoustician Yasuhisa Toyota. In addition, the magazine focuses on digital and the city: Berlin the building trends of tomorrow and structural developments in the capital. In addition to detailed analyses and reports, the magazine informs about the product world of RECKLI and introduces people from the company.
FORMLINER was selected from more than 1250 entries for the German Brand Awards. The jury's brand experts also liked the Patternbook: The newly designed RECKLI main catalogue was honored with the Special Mention, which honors work for special aspects of brand management and the commitment to the competitiveness of German brands.
The Patternbook compiles information on all eight RECKLI product classes from the die to the modeling resin. It presents all formliner categories, including visual effects, and the production processes behind the forms. Dimensions for the more than 200 concrete structures make planning easier for architects and builders.
The Patternbook also informs readers about surface protection products, such as impregnation and graffiti protection, as well as the elastomers and resins offered by RECKLI for mold making. User-friendly elements such as a quick-finder and a mixture of white and green paper inside the book make navigation easier. The book’s jacket completes the high-quality print production with a special feature: the cover itself is a pattern that makes the pattern book tactile to the touch.
The well thought-out details of the main catalogue convinced the independent jury of brand experts from various disciplines. It is chaired by Andrej Kupetz, Managing Director of the German Design Council. Founded as a foundation in 1953 on the initiative of the German Bundestag by the Federation of German Industries and several leading companies, it is an independent and internationally active institution committed to promoting design and brands. More than 300 national and foreign companies currently belong to the group of founders.
