Reckli.com in transformation
RECKLi’s new company website is online!
RECKLi’s new company website is online as of 29/10/2019 and now appears with its new look. Green turns into black – or at least almost. From now on two sub-brands – Concrete Formliners and Precision Chemicals – will be managed under the RECKLI umbrella brand. These two are distinguished not only by various products, but also by the colour and visual design.
The relaunch website is characterized above all by new menu navigation, which provides a user-friendly overview of the product portfolio. From now on, both the "Concrete Formliners" and “Precision Chemicals” product ranges will show up immediately. Hovering the mouse will provide visitors with the opportunity to gain an impression and then delve deeper into the respective areas. “We wanted to pickup our customers right at the start and place our products in the foreground more prominently. Because we have many products in the portfolio for various applications and target groups, we must make it as simple as possible for users to reach the desired area quickly.” Dr Bernd Trompeter, the RECKLI manager. For an even greater user-friendly experience, products under Precision Chemicals are grouped into areas of application effective immediately. “Anyone can therefore search for new products as needed and will find the right product more quickly,” Dr. Trompeter explained.
Allocation into the Concrete Formliners area has also undergone a transformation. The newly introduced RECKLI SELECT, RECKLI UNIQUE and RECKLI VISUALS product lines led to new sub-brands for the various product lines. Under RECKLI SELECT, customers will find over 250 structural designs from the most varied categories. Individual dies are carried under RECKLI UNIQUE, and RECKLI VISUALS contains the area of photo concrete.
Additionally, important new menu items can be found on the website. The new subpages of price calculation, tendering, and FAQ thus emerged. The goal is to optimally inform users and to display all relevant issues regarding our products.
The website is the obvious puzzle piece in the transformation that RECKLI is currently undergoing. The new corporate design was already rolled out for the new trade fair concept, the Lookbook and the revised Patternbook.
